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Impact Report#2: The power of good business 20-21

Impact Report #2: Goals

Last updated:

Dec 23, 2022

Now that we’re a B Corp, we want to utilise the B Corp framework to help Harvey grow and thrive in a way that helps our planet and the people who inhabit it. As such, we’ve mapped our 2021 goals against the five pillars of B Corp assessment.

This is a 6 part report looking back at the year that was.

Impact Report #2: Goals

This is one part of 6 from our 2nd Annual Impact Report

Our goals for 2021

Now that we’re a B Corp, we want to utilise the B Corp framework to help Harvey grow and thrive in a way that helps our planet and the people who inhabit it. As such, we’ve mapped our 2021 goals against the five pillars of B Corp assessment.

Team | Enable everyone to be their best

- All staff spend 90%+ of their time on clients
- Regular, honest check-ins about how we feel
- Prioritise our own growth; if we are better, our clients will be too
- Flexible work, inc 4 days/week option for everyone

Community | Enrich the community where we operate

- Protest and boycott important issues (Australia Day, Melbourne Cup)
- Buy with intention from local and discriminated groups
- Invest $20k in impact businesses plus $20k of time

Environment | Regenerate the environment

- Be climate positive at work and at home
- Donate 5% to the environment
- Re-use, recycle and manage dangerous waste
- Advocate for climate change / inspire sustainable living

Clients | Help conscious business grow

- No destructive clients. Revenue 20% Good (Max). 20% Amazing.
- 3+ value for money. Average 8+ would recommend
- 40% of clients return in following 12 months
- Maintain current revenue

Governance | Open, fair and efficient operations

- Maintain current ownership
- Share templates, documents, insight into business for good
- Improve B Corp score from 134.1 to 135

Yeah… that should be enough to keep us busy!

End note: The power of good business

In early 2020, Simon moderated a panel at Melbourne’s Pause Fest featuring Lily Dempster (CEO of One Small Step), Shannon Bourke (environmental and social initiatives manager at Patagonia) and Ben Jeffreys (chief of ATEC Biodigesters). The theme of the panel was that ethical, sustainable and regenerative business models don’t have to come at the expense of profit. If anything, the opposite is true.

For us, that’s really important to consider. It’s by being profitable that we’re able to make our donations to Greening Australia and other partners, and it’s why we’re able to offer our services and expertise pro bono and run our academy. While our capitalist systems are a long, long way from perfect, we believe there are ways of harnessing that system to be of greater benefit to the planet and our communities. And the more people we can encourage to do it with us, the better off we’ll all be in the long run.

So, what’s the point of all this? In short, we think it’s important to recognise the opportunities that our current system provides to us. Sure, we could’ve set up an NGO and relied on donations or government funding to support the kind of work we want to do. But by setting up a for-profit business, we’re able to make an impact both through our work and by donating to and supporting causes we believe in. That’s the power of good business.

If you have any questions about anything we’ve mentioned in this report, or would like to talk to us for tips or advice on setting up your own for-purpose business, you can get in touch with us at the email address below. Thanks so much for taking the time to dig into this report. We look forward to seeing you again next year!

Becky and Simon Smallchua x

The six areas of this report

Let’s take a look back at the year that was (before wrapping up with some of our goals and intention-setting for 2021).

This is a pretty long article, so we've created an executive summary version here, including a summary of each section.

To keep things simple, we’ve broken this report up into six parts, that speak to six areas that were particularly important to us this past year:

Part 1: Mission

Part 2: Governance and team

Part 3: Community good

Part 4: Environment

Part 5: Our clients

Part 6: Our goals for 2021

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We work with businesses who improve the world

We spend a lot of time thinking about ways we can help create a sustainable future for our planet and the people on it. Businesses have the power to be a constructive or destructive force, which is the reason we’re selective about who we work with. By helping conscious businesses grow, we can help them increase their impact..

When taking on a client, we assess whether they contribute to one or more of the UN’s Sustainable Development Goals (SDGs).

If they’re destructive on any goal we won’t work with them. Simple. If they’re making real change for good we offer a low-bono rate, investing additional time into their business.

We acknowledge Aboriginal Traditional Owners of Country throughout Australia and pay respect to their cultures and Elders past and present.