The start
Merry People makes quality gumboots starting as a one woman operation, and quickly grew to an Australian household name. The brand was ready to take on the US and UK market, and came to us to help streamline the transition into these two very different competitive spaces.
The middle
We created a multi country survey and interviewed customers from the US and UK and to create an audience research report. Our research focussed on understanding customer behaviour and attitudes to gumboots, gauging brand perceptions and motivations. Along with an audit of comms and customer experience, we helped guide strategic decision-making ahead of the big move.
Harvey's easy to deal with nature, responsiveness, and industry expertise have made collaborating with them a seamless experience. Harvey consistently provides value-add advice, tailors approach to meet our specific goals, and remain flexible to our needs.
Tim White
Harvey is a great partner of ours, genuinely dedicated to propelling impactful companies. Their team is not only intelligent and resourceful, but kind.
Pete Chappell
The end
To compliment the overseas launch, we optimised the website to improve conversion rates and grow the Merry People customer base. Drawing on insights from our research, analytics, SEO and digital ads/email strategy, we made the site more engaging, which ultimately led to better conversions. We are looking forward to the next step with them, which is a website rebuild!
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