Shopify theme update and improved user experience
Jasper Coffee has always been about more than just coffee. With a pioneering approach to fairtrade, organic and carbon-neutral sourcing, their cafĂŠs and online store carry the ethos of âExploration. Adventure. Obsession.â But their digital presence was showing its age. The Shopify site was slow, dated, and weighed down by an old subscription app that no longer matched the needs of the team or their customers.
Jasper Coffee wanted to refresh the site quickly, without diving into a full rebrand or heavy design processâwhile leaving the door open for a deeper creative review later. We proposed a lean, collaborative buildâdesigned to solve Jasperâs immediate pain points while setting the foundation for future growth.
Design
We applied fresh branding styles (adjusting colours, fonts and hierarchy) to modernise the look without a full design overhaul, while leveraging existing product imagery & a non-custom theme.
Page and navigation
Redesigned the site structure and rebuilt key templatesâhome, collection, product, and about usâto create a clear, intuitive journey with space for Jasperâs signature storytelling.
Subscription upgrade
Installed and tested a new subscription app, ensuring customers could easily manage flexible options while Jasper could set up new offers without code.
Refreshed the website with a non-custom theme update.
Updated navigation to drive conversion by organising by coffee types, brewing types or region.
Highlights
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Navigating Australiaâs largest selection of Single Origin beans, Blends, Fairtrade, Organic & Specialty Coffees
Simplified navigation and refreshed templates make it easier for customers to explore blends, origins, and sustainability stories.
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A faster, more intuitive, and more aligned to Jasperâs adventurous spirit
The updated theme and navigation delivers both: a product-first experience that meets customer needs, and an engaging platform that celebrates the people and principles behind every bean.
The new Jasper Coffee site is built around what matters mostâhelping customers find the coffee they love. From blends and single origins to curated subscriptions, every product page is clearer, faster, and easier to navigate.
Subscriptions allowed customers flexibility to choose frequency, quantity, grind and either a âroasters pickâ surprise or to specify the coffee they want
Easier-to-manage subscription platform
The old system was clunky and hard to manage, making it difficult to offer the kind of flexibility coffee lovers expect.We upgraded Jasper to a modern subscription app, giving them the ability to:â¨
- Let customers subscribe to any coffee, at weekly, fortnightly or monthly intervals.
- Showcase a âRoasterâs Pickâ rotation for those who like to explore.
- Offer business bundles, such as 2kg/week with 20% off and free shipping.
- Provide customers with full control to pause, cancel, or resubscribe.
- Empower the team to set up new subscription options without extra code.
The refreshed structure also makes space to share the voices of growers, their sustainability credentials, and the brandâs long-standing commitment to fairtrade and carbon neutrality.
âHarvey helped us revitalise our website, making it more effective and creating a look that our customers love. They went above what was required to get the most out of our new website launch."
â Jasper Trenfield
