The start

Peninsula Hot Springs wanted to better understand their customers’ behaviour, and discover whether it was possible to attract a new weekday audience. We created a digital strategy to optimise their assets, plus an advertising budget to help with their growth targets. 

The middle

We ran a customer hypothesis workshop to get to know the audience better, designed and distributed a survey, and used Python for in depth analysis over 2.7M bookings & 850k customers. In doing so, we were able to identify customer segments and develop a targeted digital strategy.

Team Harvey are data-driven, agile, responsive & showed care when considering the impacts to our business. Their insights were invaluable.

Ashlee Kay

The end

Peninsula Hot Springs leveraged the customer insights and a data-informed segments to enhance the visitor experience, update their product matrix, attract a wider audience, and achieve their growth targets.