WIRE began as a support service for women, but over the years expanded their audience to include all women and gender diverse people. They wanted to update their messaging and visual brand to clearly reflect their inclusivity, and to better represent what they stand for today.
We combined insights from customer research (surveys and one on one) interviews to deliver a brand strategy that unified staff and partners around the big picture. Next we updated the brand messaging and identity to be more inclusive and empowering for all.
Building on WIRE’s strong brand foundation, we helped to clarify their offering, welcome a more diverse audience, and streamline communication across all channels.
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