Report #4

Environment

Climate continues to keep us up at night. It’s why we choose to work with organisations with climate action at its sole purpose, do what we can in our operations to reduce our carbon footprint and continue to advocate and create change through ESG consulting with The Business Pickle. An area where we dropped the ball is our donation to climate this year due to our financial position.

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Creativity, innovation and influence are the critical ingredients required in solving wicked problems

Fortunately, every single creative, marketing, PR and advertising agency, no matter its size or ethical persuasion, has the potential to have an outsized impact when it comes to moving the dial on climate. Creativity, innovation and influence are the critical ingredients required in solving wicked problems, and they are the currency of the communications industry. - Lucy Piper, Work for Climate, as featured in Mumbrella.

Honestly, it’s not looking good, but here is hope, together.

The planetary boundaries concept presents a set of 9 planetary boundaries within which humanity can continue to develop and thrive for generations to come; things like CO2 concentration, ozone layer, ocean acidification, biosphere integrity and freshwater. I remembered as a kid in the ‘80s and ‘90s the Ozone layer was broken, it was a massive problem. In 1987, countries signed the Montreal Protocol, a treaty which marked the end of CFCs. It felt like an impossible problem to solve, but turns out it wasn’t.

Where are we today? The Ozone layer has healed massively and is on track to be back to full health by 2040. It was a hard and bumpy journey to get to where we are - but we are capable. A comprehensive study of 2,000 scientific papers recently found that 6 of the 9 boundaries have been broken and are in dangerous territories. Ozone is one of the healthy ones, so maybe we can turn the other 6 around. CO2 is one of the 9 boundaries and has a direct impact on the others. 

We truly believe that businesses can take urgent climate action - no matter what size, industry or stage they’re at in the journey.

We're not able to make our 5% donation this year

Since day one, it’s been important that we use Harvey as a tool for funnelling essential funds towards initiatives that help find solutions. In our first 3 years of business, we have donated a total of $89,000 to the impactful work of Greening Australia and Beyond Zero Emissions (BZE)

We’re disappointed to share that we have not been able to make our annual 5% revenue donation this year due to our financial position. This was a difficult conclusion to come to. We’re sorry to let anyone down and hope to make this year’s donation  in future years. 

Environmental strategy template

We worked with Portable - with our The Business Pickle hat on - to develop their environmental strategy as a business.  We’ve shared the process, frameworks, measurements and initiatives in this case study.

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New

Returning

22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

B Corp

Not-for-profit

Diverse ownership

22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

Customer Research

Brand

Website

Marketing

Technology

Impact Strategy (TBP)

22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

Targets

Results

Clients | Help conscious business grow

No destructive clients. Revenue breakdown: 15% Good, 60% Great, 25% Amazing (Here’s what the classifications mean)

🟢
  • No destructive clients.
  • Revenue breakdown: 10% Good, 66% Great, 25% Amazing

Client survey metrics

  • 3 /5 value for money
  • 8 / 10 likely to recommend
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  • 3.4 / 5 value for money
  • 8.8 / 10 likely to recommend

Maintain current revenue

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  • Revenue down 16% YoY

Team | Be the best versions of us

  • All staff spend 70%+ of their time on clients
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  • Spent 71% of our time on clients (over by only 76 hours).
  • Regular, honest check-ins about how we feel
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  • Stand ups, development sessions, watercooler chats, impact updates and more.
  • Targeted and clear personal growth, if we are better our clients will be
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  • Lots of on-the-tools growth, structured learning through weekly Lunch ‘n Learns and Intro to Programming at RMIT.
  • Improve and increase capability across team
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  • Elevated our tool nerd level. See here.
  • Expanding output skills: Market research, Web design, strategy & development, video editing, and automation strategy.
  • 9 day fortnights, with option for 4 day weeks
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  • 40% work 9 day fortnights, 40% part-time hours, 20% standard working hours.

Community | Lift the communities we’re part of

  • Protest and boycott important issues (Australia Day, Melbourne Cup)
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  • Buy with intention from local and discriminated groups
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  • We continue to be intentional about our suppliers as outlined in our policy and report the details in the Community chapter of our report. We took it one step further this year with a public call to pledge to audit suppliers in this campaign www.supplier-impact.com
  • Invest $20k in impact businesses plus $20k of 100% pro bono time
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  • We delivered some pro bono time but dropped the ball and had no official measurements in place. We also did not invest $20k in impact businesses because of the reduced revenue with Becky on maternity leave.
  • Sarah personally donated her photography equipment valued at around $7,500 to empower a content and brand producer in the Solomon Islands.
  • Have a RAP, engaged stakeholders and implemented more change
🔴
  • Due to competing priorities and limited time (no lack in desire) we de-prioritised our Reconciliation Action Plan as we want to do it meaningfully and have the capacity to follow through. However, we took a few first steps outlined here.

Environment | Crank up the action on climate and environment

  • Be climate positive at work and at home
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  • We don’t track our CO2 emissions, rather we take a much more general and high emissions view. However, this year, we didn’t donate to the environment (see above) so we can’t say we countered our CO2.
  • Donate 5% to the environment
🔴
  • We fell short here, we didn't make the donation. More details here.
  • Re-use, recycle and manage dangerous waste
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  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Advocate for climate change / inspire sustainable living
🟢

Governance | Operate fairly and squarely as an impact business

  • Maintain current ownership and governance
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  • Harvey is 100% owned by the Smallchua Family Trust and Rebecca Smallchua is our sole Director.
  • Share templates, documents, insight into business for good
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  • We haven’t actively done this publicly, but when people have asked, we have shared. And we’re sharing a series of things as part of this impact report.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Maintain B Corp score from 134.1 with workers included
🟢
  • We applied for our B Corp re-certification at the end of this financial year and are pleased to report we achieved the same score (to the decimal point). Wild!
Beautiful, easy to manage websites built low-code
Collaborating with clients, partners and each other
Collaborative design, presentation, templates.
Highest quality data layer management for consistent tracking across all platforms.
The intuitive research tool to gather meaningful data from people
Content, design, dev and collaboration tool
Video editing, transcription
Digital commenting & feedback workflow tool
Email, docs, calendars.
Flexible data and workflow platform for content management, analytics, data management.
The benchmark in eCom customer data & marketing automation
Lean frontend toolkit to rapidly build beautiful interactive experiences.
The benchmark in eCom. Create curated, beautiful and responsive experiences - built rapidly and adapt easily.
Cross-platform user behaviour analytics
The benchmark in eCom review management, and it's built in Australia
Scalable CRM great for businesses of all sizes to manage sales, marketing, service and more.
Rapid data analysis on large scale, complex datasets

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