Report #2

Mission

Our mission is to unlock the potential of the new economy to leave behind a better world. At all times, we primarily work with companies who are helping move the needle on some of the pressing issues of our time through their work – either directly or indirectly. Importantly, we don’t work with organisations who are being destructive. 

July 2, 2021

July 2, 2021

To help companies that help the world

“The term ‘conscious business’ is an important one for us, as it reflects the belief that to be a good business owner you need to be aware of the world you’re doing business in. We were really careful to choose the word ‘conscious’ rather than ‘purpose’ because we understand nobody’s perfect. All businesses are unethical in some way or another.  We’re interested in working with businesses that are looking for ways to be better.”
– Simon Smallchua

“All businesses are unethical in some way or another.  We’re interested in working with businesses that are looking for ways to be better.” – Simon Smallchua 

First up, our mission is to unlock the potential of the new economy to leave behind a better world. At all times, we primarily work with companies who are helping move the needle on some of the pressing issues of our time through their work – either directly or indirectly. Importantly, we don’t work with organisations who are being destructive. 

We created a system to evaluate each company we work with, in line with the UN's Sustainable Development Goals (SDGs).This process is helpful because it gives us a framework from which we can make informed and conscious decisions about who we do and don’t want to work with. We also offer 30% and 50% discounts to businesses that make a genuine positive impact.

A conscious framework and goals

We assess each company against each of the 17 SDGs as either destructive, negative, neutral or positive (partially, indirectly, or directly). Each company then gets an overall negative or positive score. It works like this:

  • If a prospective client notches any ‘destructive’ points, we won’t work with them.
  • If a prospective client has any ‘negative’ points, they need to have several positive ones to make up for it. 
  • Based on those points, we then decide whether they fall into good (0% discount), great (30% discount), or amazing (50% discount) levels. 
  • Our target is to do 10% of our work for good companies, 80% great, and 10% amazing.

It’s important to note that it’s a subjective process. We ask questions, do research and validate where we can, but we are constantly improving how we do it.

SDGs

So, how did we do?

Through 2020, we ended up spending 4.82% of our time on good (down from 10% in 2019), 85.05% on great (up from 45%) and 9.67% on amazing (down from 44%). Over the course of the year, that means 95.18% of our work received discounts, with the total amount of work discounted coming in at $196,243. 

Additionally, we donated 15-20 days’ of our time to work on projects we believe in.

All told, we’re pretty pleased with that. We’re almost on target; we delivered slightly more discounted work than we targeted, which means our revenue overall was slightly down so we had to be a little tighter in some areas without compromising on our donation commitment. 


Client breakdown 

We’ve already mentioned how we rank our clients next to the UN Sustainable Development Goals. In 2020 we worked with 39 clients, up from 25 in 2019.  Of course we love them all equally, but here’s a little more info about some of them:  

Bank Australia 

About

Bank Australia is a customer owned, B Corp-certified bank with a purpose to inspire and empower customers to use their money to create a world where people and the planet thrive.

Impact

The choice of your bank can have a huge impact on the world. This is because the money you put in your account is used by banks to make loans and investments. The types of loans banks make can go to industries that do good or those that do harm, so where your money goes ultimately shapes the world we all live in.

Bank Australia’s money is clean because it is never loaned to those industries that do harm like fossil fuels, live animal export and gambling. Instead, they use money to help create positive impact for people, their communities and the planet like investing in eco housing, renewable energy and non-profit organisations. 

- UNSDG 7 - Affordable and clean energy 

- UNSDG 13 - Climate Action 

- UNSDG 12 - Responsible consumption

What we did: Brand, Marketing Technology, Website 

Website: bankaust.com.au

"Harvey brought clarity, fresh perspective and set clear direction for our marketing tech, website and brand."
- Nicole Hunter, Head of Marketing

Jasper Coffee

About

Jasper Coffee is a 100% Carbon Neutral Specialty Coffee Roaster. Established in 1989, they stock Australia’s largest selection of Single Origin beans, Blends, Fairtrade, Organic & Specialty Coffees. Jasper Coffee is obsessed with exploring the full potential of exotic origins and ethically sourced coffee by forming impactful partnerships and friendships with coffee growers around the world.

Impact

Jasper Coffee has been pioneering sustainability in the industry since its inception. Sustainability is at the core of their business and has manifested in Certifications for Organic, Fairtrade and Carbon Neutral, along with our search for Shade Grown coffees, the cleaning products they use, the cars they drive, compostable packaging, and the economic and social benefits direct to producers. 

- UNSDG 12 - Responsible consumption

What we did: Ecommerce, Brand, Digital Marketing, CMO 

Website https://www.jaspercoffee.com/

"Harvey listened. Harvey considered all our business needs and personality as a business. There was always a sense of inclusion in all discussions and directives and a sensitive balance between business needs and moral endeavours. Harvey has constructed a new dialogue for our business to work with and we would be happy to continue to have further guidance from them . The point of importance for us, was the willingness to listen and promptness of the delivery of achievements." - Wells Trenfield, Founder & Director Jasper Coffee

"Harvey has constructed a new dialogue for our business to work with and we would be happy to continue to have further guidance from them ."
- Wells Trenfield, Founder & Director Jasper Coffee

Kester Black 

About

Plenty of beauty brands claim to be ethical. But at Kester Black, sustainability and social justice aren’t just glossy marketing buzzwords. They’re the driving force behind this good-weird kind of beauty company: the kind that’s certified carbon neutral, that donates 2% of all revenue to social causes, and that makes vegan and sustainable products that are both all class, and all conscience.

Impact

10/10 rabbits prefer Kester Black. With Cruelty Free, B Corporation, Halal, Vegan, and Carbon Neutral certifications, it’s not just beauty bloggers and environmentalists that are singing their praises. The world’s most rigorous ethical standards mean no testing on animals. If our furry friends could, they’d be singing our praises too.

- UNSDG 12 - Responsible consumption

What we did: Customer Research, Brand, eCommerce, Digital

Website: https://www.kesterblack.com/

"We love the way Harvey works - agile, strategic and no fuss."
- Anna Ross, Founder

Dog & Bone 

About

Dog & Bone is a certified B Corp independent technology advisor working to help NFPs and Social Enterprises enhance their technology and telecommunications to improve their impact.

Impact

While technology is all about improving our clients businesses, Dog & Bone reduce their costs significantly. Last year alone they identified $16M of savings for their NFP clients. That's real money that NFPs can invest in the important work they do and directly help people in need.

- Multiple UNSDGs - through their various clients 

What we did: Brand, Website, Impact Comms, CMO 

Website: https://www.dogandbone.com.au/

And here's the list of all the clients we worked with: 

  • Afternoons with Albert
  • Aiculus
  • Alton Goods
  • ATEC*
  • BLab
  • Bank Australia
  • Beyond Zero Emissions
  • Communiteer
  • Dog & Bone
  • EMMI
  • Eugene
  • Evee
  • Evo Power
  • Goodtel
  • Hagens Organics
  • HappyTap
  • IDE Cambodia 
  • Jasper Coffee
  • Jem Fuller
  • Kester Black
  • Kids Co.
  • LG Energy Solutions (formerly LG Chem)
  • One Small Step
  • Polairis
  • Pronto Bottle
  • Pure Pick
  • Tali Brash
  • Thankyou
  • The Colony
  • We Are Lumen
  • Zoe Pook

The six areas of this report

Let’s take a look back at the year that was (before wrapping up with some of our goals and intention-setting for 2021).

This is a pretty long article, so we've created an executive summary version here, including a summary of each section.

To keep things simple, we’ve broken this report up into six parts, that speak to six areas that were particularly important to us this past year:

Part 1: Mission

Part 2: Governance and team

Part 3: Community good

Part 4: Environment

Part 5: Our clients

Part 6: Our goals for 2021

No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

No items found.
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

Targets

Results

Clients | Help conscious business grow

No destructive clients. Revenue breakdown: 15% Good, 60% Great, 25% Amazing (Here’s what the classifications mean)

🟢
  • No destructive clients.
  • Revenue breakdown: 10% Good, 66% Great, 25% Amazing

Client survey metrics

  • 3 /5 value for money
  • 8 / 10 likely to recommend
🟢
  • 3.4 / 5 value for money
  • 8.8 / 10 likely to recommend

Maintain current revenue

🟠
  • Revenue down 16% YoY

Team | Be the best versions of us

  • All staff spend 70%+ of their time on clients
🟢
  • Spent 71% of our time on clients (over by only 76 hours).
  • Regular, honest check-ins about how we feel
🟢
  • Stand ups, development sessions, watercooler chats, impact updates and more.
  • Targeted and clear personal growth, if we are better our clients will be
🟢
  • Lots of on-the-tools growth, structured learning through weekly Lunch ‘n Learns and Intro to Programming at RMIT.
  • Improve and increase capability across team
🟢
  • Elevated our tool nerd level. See here.
  • Expanding output skills: Market research, Web design, strategy & development, video editing, and automation strategy.
  • 9 day fortnights, with option for 4 day weeks
🟠
  • 40% work 9 day fortnights, 40% part-time hours, 20% standard working hours.

Community | Lift the communities we’re part of

  • Protest and boycott important issues (Australia Day, Melbourne Cup)
🟢
  • Buy with intention from local and discriminated groups
🟢
  • We continue to be intentional about our suppliers as outlined in our policy and report the details in the Community chapter of our report. We took it one step further this year with a public call to pledge to audit suppliers in this campaign www.supplier-impact.com
  • Invest $20k in impact businesses plus $20k of 100% pro bono time
🟠
  • We delivered some pro bono time but dropped the ball and had no official measurements in place. We also did not invest $20k in impact businesses because of the reduced revenue with Becky on maternity leave.
  • Sarah personally donated her photography equipment valued at around $7,500 to empower a content and brand producer in the Solomon Islands.
  • Have a RAP, engaged stakeholders and implemented more change
🔴
  • Due to competing priorities and limited time (no lack in desire) we de-prioritised our Reconciliation Action Plan as we want to do it meaningfully and have the capacity to follow through. However, we took a few first steps outlined here.

Environment | Crank up the action on climate and environment

  • Be climate positive at work and at home
🟠
  • We don’t track our CO2 emissions, rather we take a much more general and high emissions view. However, this year, we didn’t donate to the environment (see above) so we can’t say we countered our CO2.
  • Donate 5% to the environment
🔴
  • We fell short here, we didn't make the donation. More details here.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Advocate for climate change / inspire sustainable living
🟢

Governance | Operate fairly and squarely as an impact business

  • Maintain current ownership and governance
🟢
  • Harvey is 100% owned by the Smallchua Family Trust and Rebecca Smallchua is our sole Director.
  • Share templates, documents, insight into business for good
🟠
  • We haven’t actively done this publicly, but when people have asked, we have shared. And we’re sharing a series of things as part of this impact report.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Maintain B Corp score from 134.1 with workers included
🟢
  • We applied for our B Corp re-certification at the end of this financial year and are pleased to report we achieved the same score (to the decimal point). Wild!
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