5 big steps to becoming a more conscious business

If you’re looking to build some turbo impact into your business, we hope our 5 Big Changes will give you some ideas to help you do that. Here we go!

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We’ve built our business on helping conscious businesses grow

We knew becoming a B Corp was the logical next step for us. BUT during the certification process we realised there were a bunch of things we could be doing more consciously. We started by taking these 5 Small Steps towards becoming more ethical in the way we operate. Then it was time to kick it up a notch.

If you’re looking to build some turbo impact into your business, we hope our 5 Big Changes will give you some ideas to help you do that. Here we go!

1. We switched to an ethical bank

We wanted our bank to be a reflection of our values. Before starting Harvey, it wasn't an area we’d given a lot of thought to. We started paying a little more attention, and learned that our money wasn’t just sitting there, it was being invested.

And by choosing an ethical bank it meant that our money was being invested in industries we were aligned with. And most importantly, did not invest, trade in, or have exposure to any of the following:

  • Fossil fuels and coal mining (or mining of precious minerals and other materials)
  • Weapons (guns or other arms)
  • Tobacco
  • Deforestation
  • Human exploitation or human rights abuses
  • Gambling
  • Pornography or sex slave trade
  • Animal cruelty.

Fresh from making the switch, Simon shared a yarn and some helpful tips about Choosing a Bank For Good, which you can also read on this here!

2. We looked at our  supply chain

For us, calling ourselves a conscious business meant ensuring every business decision we made considered our supply chain. One of the ways we tackled this was by tracking our preferred suppliers and trying to work with B Corps whenever possible, as we knew their supply chains had been thoroughly assessed.

In fact, the B Corp assessment provided us with a framework and criteria to use when choosing suppliers, like if they’re owned locally or were founded by people from marginalised groups.

3. Offer transparent discounts

In Harvey land,  this goes back to how we assess clients and our target of working with companies that are doing good. When we take on a new client we evaluate them in line with the UN’s Sustainability Development Goals (SDGs).

We rate each company against each of the 17 SDGs as being either destructive, negative, neutral, partially/indirectly positive or directly tackling an issue. Then we go one step further. Based on their points, they fall into 3 categories: good, great or amazing. If they are ‘great’ we offer a 30% discount and if they are ‘amazing’ we give a 50% discount. To help guide the process we have set ourselves a target to do 10% of our work for companies that are good, 80% that are great and 10% that are amazing.

4. We donate 5% of our revenue

This was a tough one for us, which took a bit of soul searching. You can read more about it in We’re Officially a B Corp! As part of the B Corp certification process, we worked through a section called ‘designed to give. It was a hard decision, but in the end it all came down to values. Inspired by something Justine Flynn, our friend and founder of Thankyou, used to say to Beck: ”You can never lose by giving,” we chose to give 5% of our annual revenue to Greening Australia.

Not profit, actual revenue. The decision changed everything for us as a business because it meant that we were living our values.

5. We publish an annual impact report

Accountability is fundamental for us. Not only does it create transparency between ourselves, employees and clients, it shows how far we’ve come and gives us an idea of how much further we have to go.

Our annual report shares how we’re going across a range of areas; from customer satisfaction, donations and client feedback, but most importantly, it gives people the opportunity to have an honest look into what we’re doing and decide if we’re up to scratch.

If you want to talk through any of these steps or find out more, just drop us a line. We’d love to chat.


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22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

No items found.
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

Targets

Results

Clients | Help conscious business grow

No destructive clients. Revenue breakdown: 15% Good, 60% Great, 25% Amazing (Here’s what the classifications mean)

🟢
  • No destructive clients.
  • Revenue breakdown: 10% Good, 66% Great, 25% Amazing

Client survey metrics

  • 3 /5 value for money
  • 8 / 10 likely to recommend
🟢
  • 3.4 / 5 value for money
  • 8.8 / 10 likely to recommend

Maintain current revenue

🟠
  • Revenue down 16% YoY

Team | Be the best versions of us

  • All staff spend 70%+ of their time on clients
🟢
  • Spent 71% of our time on clients (over by only 76 hours).
  • Regular, honest check-ins about how we feel
🟢
  • Stand ups, development sessions, watercooler chats, impact updates and more.
  • Targeted and clear personal growth, if we are better our clients will be
🟢
  • Lots of on-the-tools growth, structured learning through weekly Lunch ‘n Learns and Intro to Programming at RMIT.
  • Improve and increase capability across team
🟢
  • Elevated our tool nerd level. See here.
  • Expanding output skills: Market research, Web design, strategy & development, video editing, and automation strategy.
  • 9 day fortnights, with option for 4 day weeks
🟠
  • 40% work 9 day fortnights, 40% part-time hours, 20% standard working hours.

Community | Lift the communities we’re part of

  • Protest and boycott important issues (Australia Day, Melbourne Cup)
🟢
  • Buy with intention from local and discriminated groups
🟢
  • We continue to be intentional about our suppliers as outlined in our policy and report the details in the Community chapter of our report. We took it one step further this year with a public call to pledge to audit suppliers in this campaign www.supplier-impact.com
  • Invest $20k in impact businesses plus $20k of 100% pro bono time
🟠
  • We delivered some pro bono time but dropped the ball and had no official measurements in place. We also did not invest $20k in impact businesses because of the reduced revenue with Becky on maternity leave.
  • Sarah personally donated her photography equipment valued at around $7,500 to empower a content and brand producer in the Solomon Islands.
  • Have a RAP, engaged stakeholders and implemented more change
🔴
  • Due to competing priorities and limited time (no lack in desire) we de-prioritised our Reconciliation Action Plan as we want to do it meaningfully and have the capacity to follow through. However, we took a few first steps outlined here.

Environment | Crank up the action on climate and environment

  • Be climate positive at work and at home
🟠
  • We don’t track our CO2 emissions, rather we take a much more general and high emissions view. However, this year, we didn’t donate to the environment (see above) so we can’t say we countered our CO2.
  • Donate 5% to the environment
🔴
  • We fell short here, we didn't make the donation. More details here.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Advocate for climate change / inspire sustainable living
🟢

Governance | Operate fairly and squarely as an impact business

  • Maintain current ownership and governance
🟢
  • Harvey is 100% owned by the Smallchua Family Trust and Rebecca Smallchua is our sole Director.
  • Share templates, documents, insight into business for good
🟠
  • We haven’t actively done this publicly, but when people have asked, we have shared. And we’re sharing a series of things as part of this impact report.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Maintain B Corp score from 134.1 with workers included
🟢
  • We applied for our B Corp re-certification at the end of this financial year and are pleased to report we achieved the same score (to the decimal point). Wild!
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