Clearer, stronger voice for Cerebral Palsy Support Network
In 2023 we partnered with CPSN to simplify their messaging, strengthen their position in the disability sector, and highlight what makes them unique. All delivering higher quality leads, clients & revenue growth.
We developed new messaging strategy, rebrand, ongoing marketing & channel strategy, and a new website. Beyond elevating the brand, growing revenue & improving processes, we are most proud of how the brand celebrates and empowers people with CP.
Brand & Messaging update
Developed a clear messaging hierarchy and positioning that brought out CPSN’s people-first ethos. We captured authentic stories in video and photography with Fancy Films. Delivered a refreshed brand identity including logo, colours, fonts, with accessibility & empowerment at the core.
Website build with Webflow
Complete restructure, simplification of user experience and content focused on serving new and existing clients. We created new content, design & component system and built a robust CMS with accessibility, resuable components, conversions & tracking.
Ongoing Marketing Management
We operate on a daily / weekly basis as part of the CPSN team in capacity as part time CMO. Set strategy, lead marketing team, deliver events, campaigns, content, and outreach. We created KPIs, reporting systems, monthly reporting and a marketing-to-sales connection.
We consolidated three websites into one simplified Webflow website, handling the content, design, and build. Factoring in high levels of accessibility and tracking.
New image and video suite capturing real-world perspectives and celebrating people with CP and Support Workers. Soft natural lighting, warm tones and genuine hands-on candid interactions make images feel more real and relatable.
An updated toolkit across all channels, including social templates designed to be clean, accessible and engaging.
Highlights
Clarifying Messaging & Brand Positioning
At the core of everything we defined messaging that helps them serve the CP community and attract new clients. Confused position as membership organisation and service provider created confusion about value and offering. The refined positioning is a boutique, CP specialist with lived experience and non-profit ethos, with simplified messaging using clear, audience-first language to explain value succinctly.
Holistic approach: Strategy, delivery & reporting
- Lived experience workshops, interviews with clients, staff, and families.
- Simplified messaging using clear, audience-first language to explain value succinctly.
- Defined CPSN’s unique positioning as a boutique, CP specialist with lived experience and nonprofit ethos.
- A refined and modernised logo and brand ID that symbolises and reflects CPSN’s purpose of people at the heart of everything they do.
- Refreshed content with authentic photography and video to reflect CPSN’s community.
- A clear marketing roadmap with lived-experience consultation, team workshops, KPIs, and reporting.
Insights led to a special event at the Zoo connecting clients, community & team
Through workshops  and conversations we reconnected with our subscriber base, uncovering what the CP community truly needed. These insights led to a fully accessible community event of 120 people at the Melbourne Zoo — which we project managed end-to-end. The event reignited CPSN’s subscriber base, reintroduced the organisation through consistent campaigns, and gave the community the chance to meet the wonderful team behind CPSN who pour their heart and soul into serving the CP community.
Mailchimp email templates built with simple layouts, strong photography of people and encouraging use of video links, help the team share stories authentically while streamlining campaign creation.
Modernised visual identity that reflects CPSN’s purpose and people. The new logo features a central star, symbolising the beating heart of CPSN; their clients, surrounded by five elements representing each key support network. Accessibility guided the refresh, with clear colour contrasts and legible typefaces defined in the brand kit to ensure consistency across all touchpoints.
CPSN clients Nick and Luke on shoot day with Independent Living Coordinator, Sheree at one of CPSN’s supported independent living homes.
“Harvey are dedicated and passionate and are able to offer unique perspectives that contribute to important conversations, helping deliver the change our organisation needed."
– Kellie O’Shea, CEO, CPSN
