Shopify overhaul with elevated brand & UX, dynamic cart bundles & promos
Harvey partnered with Hara to transform their new brand designs into a high-performing Shopify site that enhances accessibility, usability, and customer experience. We refined the UX, navigation, and layout to make shopping smoother and more intuitive while ensuring the site was easy for Hara’s team to manage and scale. Custom development balanced design precision with performance - optimising visuals, functionality, and responsiveness without compromising brand integrity. The result is a fast, accessible, and flexible Shopify site that delivers a better customer experience, supports loyalty and growth, and positions Hara confidently for their next peak season.

This work was directed by an exceptional brand, design system &Â site designs created by 1of1 Studio. Their craft, clarity, and creative vision set a strong foundation for the build. Our role focused on refining UX, interactions, and detailed behaviours, and it was a privilege to build on such a thoughtful and beautifully crafted branded.
Design and UX
UX workshop, accessibility audit, and detailed review of every interaction — simplifying navigation, improving mobile flow, and optimising add-on purchase moments. Focused on consistency, speed, and clarity to deliver visual polish without sacrificing usability.
Theme Configuration
Configured a custom Shopify theme aligned with Hara’s brand styles. This included setting up global design elements — fonts, colours, navigation, cart, and footer — and building sample templates for key content types. The outcome was a flexible, fully styled base ready for detailed customisation and smooth handover.
Customisations
Brought Hara’s unique design elements to life through targeted custom development across key site components — from product and blog layouts to dynamic blocks like size calculators, reviews, and featured videos. Each feature balanced design precision with performance, creating a fast, scalable site that’s easy to manage and true to Hara’s aesthetic.
Optimised product pages: Product pages were rebuilt to better showcase imagery, sizing, and styling, including custom vertical galleries and optimised font hierarchy for clarity and accessibility. Interactive elements — such as hover states, ratings, and colour pickers — were refined for speed and consistency across devices, ensuring the shopping experience feels natural and responsive.
Homepage: An editorial eCommerce homepage bringing product, story and values together.
In-cart dynamic bundle builder: We created a simple, intuitive bundle builder designed to align with how Hara’s customers naturally browse and shop. Built into Shopify rather than redirecting users to a separate page, bundle prompts appear contextually within product pages and the cart — encouraging add-on items at the right moments. Clear, conversational language like “Add a g-string and scrunchie to get 15% off” helps drive engagement and increase average order value while keeping the experience seamless and on-brand.
Highlights
Blog styling design: We expanded the theme’s blog functionality with richer layout options, featured collections, playlist embeds, and adjustable spacing and typography. These enhancements give Hara’s team full creative control to tell brand stories, feature community content, and align each post with the brand’s visual identity — all without extra code.
Pre-order: We designed a clear, intuitive pre-order experience across product pages and cart. Visual badges, updated CTAs, delivery-date messaging and cart notifications ensure customers understand exactly when items will ship.
Scalable and customisable theme: Rather than hard-coding individual blocks, we upgraded the theme to allow deep configurability across all components. This gives Hara the flexibility to adjust margins, typography, and layouts directly within Shopify, future-proofing the site and reducing reliance on developers for content or design changes.
“Website is looking👌🏽 thanks to you and the Harvey team! We are loving it🙂."
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– Allie Cameron, Hara Founder
