Report #2

Environment

It goes without saying that the climate crisis is the biggest issue facing our species right now. Since day one, it’s been important to us to use Harvey as a tool for funnelling essential funds towards initiatives that are helping find solutions. Our contribution might be small in the grand scheme of things, but it means a lot to us to know that we’re trying our best.

No items found.

The climate crisis is the biggest issue facing our species right now

“Sometimes it's difficult to accept our reality while staying motivated and optimistic with the way our climate and planet are going. But change often happens slower in the short term and much faster than we expect in the medium term. We're hopeful. We believe businesses have a powerful role to play in addressing the climate crisis and it's inspiring seeing so many step up.” - Simon Smallchua, Pause Fest 2020
Simon moderating a panel at Pause Fest

It goes without saying that the climate crisis is the biggest issue facing our species right now. Since day one, it’s been important to us to use Harvey as a tool for funnelling essential funds towards initiatives that are helping find solutions. Our contribution might be small in the grand scheme of things, but it means a lot to us to know that we’re trying our best.

In 2020, we went big on the environment. And we’re looking forward to going even bigger in 2021 – and beyond.

Trees, glorious trees

To date, Harvey has donated $35,000 to climate projects that will plant enough native trees and shrubs to store over 700 tonnes of carbon per annum (via Greening Australia). Go trees!

Much of this work was the result of our donations to Greening Australia who, in 2020, planted an unreal 5,362,611 native trees and shrubs across 6,074 hectares of Australian habitat in total. This year, we donated $23,000 to Greening Australia – which is double the donation we made in 2019. We also gave a Christmas gift to the planet via Ecologi of 756 trees, and signed the Climate Act Now pledge.

People thrive where nature thrives.

Greening Australia has been restoring Australia’s unique landscapes and protecting biodiversity at scale through collaborative, science-based programs for over 38 years.


Greening Australia is committed to tackling Australia’s greatest environmental challenges in ways that work for communities, economies and nature; planting millions of native trees and plants, protecting hundreds of native species, and supporting Traditional Owners’ aspirations for restoring country.

Find out more about the important work these legends are doing at: www.greeningaustralia.org.au

Healing starts at home

Of course, we all have our individual parts to play to minimise our impact too. But it can be difficult to know where to begin. While we’re a long way from perfect, we have been trying our best to live our lives in a way that has a lower impact on the planet. We kept it pretty simple to begin with by writing a list of things we wanted to change, and that list has gradually grown. And we’re still learning and improving as we go.

Here are a few ways we’re trying to do our bit at home:

  • Using Powershop for carbon-neutral and renewable energy
  • Composting and using reusable nappies at home
  • Levelling up our backyard veggie garden – so many failed attempts, so many lessons learned, so many delicious tomatoes!
  • We sold our second car and ‘down sized’ our Subaru Forester with a compact Honda Jazz
  • Using chemical-free cleaning products
  • Reducing our meat consumption
  • Buying from farmer’s markets
  • Offseting our car emissions with GoNeutral
  • Recycling at resource centre
  • Disposing of batteries and electronics correctly
  • Buying (and selling) from Facebook marketplace

One Small Step for Harvey…

Did you know that if 50,000 Australians reduced their personal carbon footprints by just one quarter over the next year, we’d save 250,000 tonnes of carbon?

One of our favourite projects in 2020 was working with One Small Step, an app that encourages this kind of positive behaviour change in climate-conscious individuals by helping them monitor their carbon output in their day-to-day lives. It works a bit like a fitness tracker app, and all of your information is collated and visualised in digestible graphs and graphics.

We helped One Small Step with their original product user testing and, in 2020, branding and marketing strategy and digital campaigns. Over the course of 2020, the app hit 10,000 users (just another 40,000 to go!). We like to think we helped play a small part in that success.

The six areas of this report

Let’s take a look back at the year that was (before wrapping up with some of our goals and intention-setting for 2021).

This is a pretty long article, so we've created an executive summary version here, including a summary of each section.

To keep things simple, we’ve broken this report up into six parts, that speak to six areas that were particularly important to us this past year:

Part 1: Mission

Part 2: Governance and team

Part 3: Community good

Part 4: Environment

Part 5: Our clients

Part 6: Our goals for 2021

No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

No items found.
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Client Fabric
Clockwork Films
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

Targets

Results

Clients | Help conscious business grow

No destructive clients. Revenue breakdown: 15% Good, 60% Great, 25% Amazing (Here’s what the classifications mean)

🟢
  • No destructive clients.
  • Revenue breakdown: 10% Good, 66% Great, 25% Amazing

Client survey metrics

  • 3 /5 value for money
  • 8 / 10 likely to recommend
🟢
  • 3.4 / 5 value for money
  • 8.8 / 10 likely to recommend

Maintain current revenue

🟠
  • Revenue down 16% YoY

Team | Be the best versions of us

  • All staff spend 70%+ of their time on clients
🟢
  • Spent 71% of our time on clients (over by only 76 hours).
  • Regular, honest check-ins about how we feel
🟢
  • Stand ups, development sessions, watercooler chats, impact updates and more.
  • Targeted and clear personal growth, if we are better our clients will be
🟢
  • Lots of on-the-tools growth, structured learning through weekly Lunch ‘n Learns and Intro to Programming at RMIT.
  • Improve and increase capability across team
🟢
  • Elevated our tool nerd level. See here.
  • Expanding output skills: Market research, Web design, strategy & development, video editing, and automation strategy.
  • 9 day fortnights, with option for 4 day weeks
🟠
  • 40% work 9 day fortnights, 40% part-time hours, 20% standard working hours.

Community | Lift the communities we’re part of

  • Protest and boycott important issues (Australia Day, Melbourne Cup)
🟢
  • Buy with intention from local and discriminated groups
🟢
  • We continue to be intentional about our suppliers as outlined in our policy and report the details in the Community chapter of our report. We took it one step further this year with a public call to pledge to audit suppliers in this campaign www.supplier-impact.com
  • Invest $20k in impact businesses plus $20k of 100% pro bono time
🟠
  • We delivered some pro bono time but dropped the ball and had no official measurements in place. We also did not invest $20k in impact businesses because of the reduced revenue with Becky on maternity leave.
  • Sarah personally donated her photography equipment valued at around $7,500 to empower a content and brand producer in the Solomon Islands.
  • Have a RAP, engaged stakeholders and implemented more change
🔴
  • Due to competing priorities and limited time (no lack in desire) we de-prioritised our Reconciliation Action Plan as we want to do it meaningfully and have the capacity to follow through. However, we took a few first steps outlined here.

Environment | Crank up the action on climate and environment

  • Be climate positive at work and at home
🟠
  • We don’t track our CO2 emissions, rather we take a much more general and high emissions view. However, this year, we didn’t donate to the environment (see above) so we can’t say we countered our CO2.
  • Donate 5% to the environment
🔴
  • We fell short here, we didn't make the donation. More details here.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Advocate for climate change / inspire sustainable living
🟢

Governance | Operate fairly and squarely as an impact business

  • Maintain current ownership and governance
🟢
  • Harvey is 100% owned by the Smallchua Family Trust and Rebecca Smallchua is our sole Director.
  • Share templates, documents, insight into business for good
🟠
  • We haven’t actively done this publicly, but when people have asked, we have shared. And we’re sharing a series of things as part of this impact report.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Maintain B Corp score from 134.1 with workers included
🟢
  • We applied for our B Corp re-certification at the end of this financial year and are pleased to report we achieved the same score (to the decimal point). Wild!
Beautiful, easy to manage websites built low-code
Collaborating with clients, partners and each other
Collaborative design, presentation, templates.
Highest quality data layer management for consistent tracking across all platforms.
The intuitive research tool to gather meaningful data from people
Content, design, dev and collaboration tool
Video editing, transcription
Digital commenting & feedback workflow tool
Email, docs, calendars.
Flexible data and workflow platform for content management, analytics, data management.
The benchmark in eCom customer data & marketing automation
Lean frontend toolkit to rapidly build beautiful interactive experiences.
The benchmark in eCom. Create curated, beautiful and responsive experiences - built rapidly and adapt easily.
Cross-platform user behaviour analytics
The benchmark in eCom review management, and it's built in Australia
Scalable CRM great for businesses of all sizes to manage sales, marketing, service and more.
Rapid data analysis on large scale, complex datasets

Say hi 👋

We want to hear all about the things you're doing.

Subscribe to Harvey Stories - our occasional newsletter containing riveting insights from the purpose sector and a few lessons we’re learning on our journey.