Report #2

Partners

Over the course of 2020, we helped more conscious businesses grow. And that’s really what this is all about for us. To be able to play even a small role in helping ethically minded businesses connect their messages, products and services to more Australians gets us out of bed in the morning (if Margie hasn’t already, that is!).

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Simon at Pause Fest 2020

Our partners in purpose

“There was always a sense of inclusion in all discussions and directives, and a sensitive balance between business needs and moral endeavours.”
- Wells Trenfield, Founder Jasper Coffee

Our partners in purpose

Over the course of 2020, we helped more conscious businesses grow. And that’s really what this is all about for us. To be able to play even a small role in helping ethically minded businesses connect their messages, products and services to more Australians gets us out of bed in the morning (if Margie hasn’t already, that is!).

Our no-fish policy

Our approach to work is unique and totally different to conventional agencies in that we want to train, empower and teach our clients so they can actually reduce their scope of work with us.

You know that old proverb that says: “Give a wo(man) a fish, t(he)y’ll eat for a day. Teach them him how to fish, t(he)y’ll eat for a lifetime.”? Well, we apply that philosophy to our work. And while we know that might be considered counterintuitive to traditional ideas of business ‘success’, we know there will always be plenty of organisations out there that need a hand with their fishing technique!

“The team at Harvey is so diverse and capable for such a small team. It really feels like they're a natural extension of our team and communication is A+. Since we started working with them about a year ago, we've been able to action some big changes in our business which have been crucial for adapting to the challenges of 2020.”
- Fergus Sully, Kester Black

What do our clients think?

We conduct a client feedback survey every year, because it’s important to us that we know the impact we’re having on our clients and their work. Here are a few things we learned from our last round of feedback:

  • All of our clients would recommend us (or already have), with our NPS (Net Promoter Score) sitting at 69.2 (69.2% promoters, 30.8% neutral, 0% detractors).
  • Some of the words our client used to describe us included “diverse skills”, “flexible”, “realistic/workable solutions for every budget”, “empathic”, “understood and listened to us” and “effective/nimble team”.
  • 61.9% of our clients told us we were good value, 38.1% said we could charge more, 0% that we charged too much. We love this feedback, and want to maintain this high value-for-money rating as we move into our next year of business.

Learning together

While many agencies focus on clients and projects that are close to home, most of the essential work when it comes to tackling the climate crisis or helping marginalised communities happens on the front line. Not only that, but many of these organisations and individuals lack digital skills to help them grow their impact.

Traditionally, changing one individual's behaviour in the development sector can take 3-4 months and 30-40 hours of staff time. But thanks to the rapid rise of access to internet and use of Facebook through mobile, innovative social enterprise ATEC* Biodigesters used digital and a call centre to drastically reduce that time to a couple of hours across a few days.

So we partnered with ATEC Biodigesters to share our learnings and insights about how digital marketing can be used to impact positive behaviour change in a one-off webinar. 

The webinar was attended by almost 100 people from around the world (Myanmar, South Korea, Mozambique, Bangladesh, Cambodia, Indonesia, Australia and more besides!) from a range of organisations and social enterprises. Another of our proudest achievements in 2020 was the launch of the Harvey Academy, through which we ran two cohorts for IDE Cambodia and SNV Kenya.

These organisations do brilliant work in their communities, from maternal education, food/nutrition education, testing clean cooking solutions, helping farmers increase their sustainability and so much more besides.

We’re looking forward to growing the Harvey Academy in 2021 and beyond.

"I learnt a lot from the course. It’s testing the waters for me to set up the Facebook page/ads, as well as refining audiences and seeing how people react to different messaging."
- Chivorn, Harvey Academy Student

The six areas of this report

Let’s take a look back at the year that was (before wrapping up with some of our goals and intention-setting for 2021).

This is a pretty long article, so we've created an executive summary version here, including a summary of each section.

To keep things simple, we’ve broken this report up into six parts, that speak to six areas that were particularly important to us this past year:

Part 1: Mission

Part 2: Governance and team

Part 3: Community good

Part 4: Environment

Part 5: Our clients

Part 6: Our goals for 2021

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22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

No items found.
No items found.
22 Bricks
ABCH
ATEC
Abundant Water
Anantaya Jewellery
B Lab ANZ
BZE
Bank Australia
Chaulk
Client Fabric
Clockwork Films
Common Ground
Compass Studio
Cyclion
Dog & Bone
Evee
Farm My School
Gewürzhaus
Goodtel
Green Collar
Hagens Organics
Hey Doodle
Jasper Coffee
Jaunt
KOSI
KingPump
LVLY
Lumen
MIIROKO
MK Local Foods
Marnie Hawson
Merry People
No Lights No Lycra
North West Guadalcanal Association (NWGA)
OBG
One Small Step
Parliament of Victoria
Peninsula Hot Springs
Portable
Possible
Prisma Legal
ReCo
Shadowboxer
Strongim Bisnis
Studio Schools Australia
Thankyou
The Sociable Weaver
Time
WIRE
Whole Kids
iDE

Targets

Results

Clients | Help conscious business grow

No destructive clients. Revenue breakdown: 15% Good, 60% Great, 25% Amazing (Here’s what the classifications mean)

🟢
  • No destructive clients.
  • Revenue breakdown: 10% Good, 66% Great, 25% Amazing

Client survey metrics

  • 3 /5 value for money
  • 8 / 10 likely to recommend
🟢
  • 3.4 / 5 value for money
  • 8.8 / 10 likely to recommend

Maintain current revenue

🟠
  • Revenue down 16% YoY

Team | Be the best versions of us

  • All staff spend 70%+ of their time on clients
🟢
  • Spent 71% of our time on clients (over by only 76 hours).
  • Regular, honest check-ins about how we feel
🟢
  • Stand ups, development sessions, watercooler chats, impact updates and more.
  • Targeted and clear personal growth, if we are better our clients will be
🟢
  • Lots of on-the-tools growth, structured learning through weekly Lunch ‘n Learns and Intro to Programming at RMIT.
  • Improve and increase capability across team
🟢
  • Elevated our tool nerd level. See here.
  • Expanding output skills: Market research, Web design, strategy & development, video editing, and automation strategy.
  • 9 day fortnights, with option for 4 day weeks
🟠
  • 40% work 9 day fortnights, 40% part-time hours, 20% standard working hours.

Community | Lift the communities we’re part of

  • Protest and boycott important issues (Australia Day, Melbourne Cup)
🟢
  • Buy with intention from local and discriminated groups
🟢
  • We continue to be intentional about our suppliers as outlined in our policy and report the details in the Community chapter of our report. We took it one step further this year with a public call to pledge to audit suppliers in this campaign www.supplier-impact.com
  • Invest $20k in impact businesses plus $20k of 100% pro bono time
🟠
  • We delivered some pro bono time but dropped the ball and had no official measurements in place. We also did not invest $20k in impact businesses because of the reduced revenue with Becky on maternity leave.
  • Sarah personally donated her photography equipment valued at around $7,500 to empower a content and brand producer in the Solomon Islands.
  • Have a RAP, engaged stakeholders and implemented more change
🔴
  • Due to competing priorities and limited time (no lack in desire) we de-prioritised our Reconciliation Action Plan as we want to do it meaningfully and have the capacity to follow through. However, we took a few first steps outlined here.

Environment | Crank up the action on climate and environment

  • Be climate positive at work and at home
🟠
  • We don’t track our CO2 emissions, rather we take a much more general and high emissions view. However, this year, we didn’t donate to the environment (see above) so we can’t say we countered our CO2.
  • Donate 5% to the environment
🔴
  • We fell short here, we didn't make the donation. More details here.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Advocate for climate change / inspire sustainable living
🟢

Governance | Operate fairly and squarely as an impact business

  • Maintain current ownership and governance
🟢
  • Harvey is 100% owned by the Smallchua Family Trust and Rebecca Smallchua is our sole Director.
  • Share templates, documents, insight into business for good
🟠
  • We haven’t actively done this publicly, but when people have asked, we have shared. And we’re sharing a series of things as part of this impact report.
  • Re-use, recycle and manage dangerous waste
🟢
  • We continue to implement our hazardous waste policy and are on a continuous learning and improvement journey.
  • We repair damaged hardware and minimise purchasing of new equipment.
  • Personally we're all Facebook Marketplace fans.
  • Maintain B Corp score from 134.1 with workers included
🟢
  • We applied for our B Corp re-certification at the end of this financial year and are pleased to report we achieved the same score (to the decimal point). Wild!
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