#1: Mission

Our mission is to unlock the potential of the new economy to leave behind a better world.

The New York Public Library
Our wonderful home.

A framework from which we can make informed and conscious decisions about who we do and don’t want to work with.

We assess them

We assess each company against  the UN's 17 SDGs.

Scale of impact

Against SDG as either destructive, negative, neutral or positive.

Good, great or amazing

Based on their score they fall into one of three levels of impact.

*It’s important to note that it’s a subjective process.
We ask questions, do research and validate where we can, but we are constantly improving.

We offer
30% and 50% discounts
to businesses that make a
genuine positive impact.

Every year, we aim to do 10% of work for good businesses, 80% for great businesses and 10% for amazing businesses.


Over the course of the year‍...


of discounts for high impact clients

20 days

of time donated to projects on top of discounts

All told, we’re pretty pleased with that.

We delivered slightly more discounted work than we targeted.

This means our revenue overall was slightly down so we had to be a little tighter in some areas so we could still donate 5% of revenue to Greening Australia.

Some of our amazing clients

Australia's leading ethical, sustainable coffee brand.

Ecommerce, Brand, Digital Marketing, CMO

Visit Jasper Coffee

Global pioneer in ethical and vegan beauty.

Customer Research, Brand, eCommerce, Digital

Visit Kester Black

Tech advisors for NFPs and Social Enterprises.

Brand, Website, Impact Comms, CMO

Visit Dog and Bone

We worked with 27 clients...

... including 5 B Corps.

More numbers here

“Harvey approached our project with a unique combination of passion and structured expertise. They guided us through discussions by taking the time to listen and understand us while providing their own insights at key moments.”

- Fiona Nixon, Head of Strategy & Communications, Bank Australia

The 6 areas of
this report

Let’s take a look back at the year that was (before wrapping up with some of our goals and intention-setting for 2021). To keep things simple, we’ve broken this report up into six parts, that speak to six areas that were particularly important to us this part year:

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We acknowledge Aboriginal Traditional Owners of Country throughout Australia and pay respect to their cultures and Elders past and present.