The brief
ButterNut of London crafts nut butter spreads from high quality organic ingredients, with branding and packaging that's beautiful and award-winning. Their Shopify site wasn't living up to that quality, so they approached Harvey for an uplift.
Our approach
With a treasure trove of brand illustrations and a bright colour palette to draw on, we explored how to bring ButterNut's packaging brilliance online. Alongside the visual uplift, we worked with the client on key UX improvements e.g. cart upsells, social proof, clearer product content and simpler backend templates.
Impact
The result is a vibrant, exciting website packed with brand character, using ButterNut's quirky illustrations with impact rather than overdoing it. Combined with strong typography and photography, it's memorable, easy to navigate, and true to the brand.
Home & PDP layout: The general structure of the site is generally pretty straight forward, but the little details elevate the experiences significantly. Illustrations that break out of the bounds of sections, black outlines for sections and imagery, and feature colours for each product were key theme updates that we implemented for ButterNut to ensure the site stood out and adhered to vibrant packaging design the brand is known for.
Mobile experience: Great care was taken to ensure the mobile presentation of the site was as strong as the desktop version. This is incredibly important for ecommerce websites, where the majority of customers are shopping via their mobile devices.
Personalisation and upsells: While not live from the get-go, we designed and built the ButterNut site to scale into new products and services, including personalisation recommendations for the gifting experience.
Highlights
Bespoke brand treatments: We took the time to make key customisations to the theme to bring our designs to life, including customisable floating icon placements for frames. These little details help the ButterNut site feel unique and memorable.
It was a pleasure to work with the team at Harvey. They were creative, professional, responsive, and insightful. They took my brief and ran with it, offering guidance where they knew my ideas could be improved. The finished design is everything we hoped for and more.
Zoe Roberts
