How did the great packaging pileup arrive?
“Up until the 1940s, when mass production, shifts in consumerism, and plastics came into play, things were actually quite circular.” - Tom Szaky, Terra Cycle
We’re seeing more and more circular packaging solutions, but we’ll need a lot more for them to hit the mainstream again.
Learn more in our report. BIte-size findings below;
Environmental responsibility (or lack of) in fashion contributions
Polyester makes up more than half of the world’s fibre production - twice more than cotton. Animal fibres like wool, down, and silk make up just over 1.5% of total production.
Giving models focusing on quantity of quality
“A lot of donors look to the quantity and not to the quality. They want numbers… instead of looking at the depth of the innovation." - Nadia Campos, iDE Global)
More about the barriers nonprofits face from donors in our giving research.
Finding better ways to wrap up our goods
Google and WWF have joined forces to create The Global Fibre Impact Explorer:
“The primary goal is to identify high risk fibres in brands' portfolio and then guide them to recommendations on how to support local initiatives to improve their environmental impact.”
In the below video, and podcasts on Spotify and Apple we take a closer look at the claims and terms that we see often written on or said about packaging, like recyclable, recycled content, reusable, biodegradable... and try to demystify what they mean in practice. We give some advice to businesses about how they can tell customers what to do with packaging once it's in their hands.
We also share another framework to help businesses improve their packaging approach from the Cradle to Cradle Products Innovation Institute, with an example about the world's largest cosmetics company, L'Oreal. Check it out below.
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