Last updated:
Jan 5, 2023
Our mission is to unlock the potential of the new economy to leave behind a better world. This past 12 months, we took the time to breakdown what this means to us in detail.
This our 3rd impact report, a 7 part snapshot of how things have been going of late.
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"The term ‘conscious business’ is an important one for us, as it reflects the belief that to be a good business owner you need to be aware of the world you’re doing business in. We were careful to choose the word ‘conscious’ rather than ‘purpose’, as it felt more encompassing of good businesses that are looking for more ways to be better." – Simon Smallchua
It reflects the belief that to be a good business owner you need to be aware of the world you’re doing business in
- Simon Smallchua
This past 12 months, we took the time to breakdown what this means to us in detail:
We use smart ‘no nonsense’ marketing and technology to bring vision and purpose to life while delivering bottom line growth.
We help our team and clients go from good to great and great to amazing
We’re working with impactful, ethical and overall positive clients who are celebrated as leaders in their category
We’re in the business of helping people and the planet and have clear sustainability criteria for the types of businesses we work with.
We work with clients who help move the needle on some of the pressing issues of our time through their work, either directly or indirectly. For clients scoring on impact we offer 30% and 50% discounts.
We created a framework based on the UN's 17 Sustainable Development Goals (SDGs) to help us to make informed and conscious decisions about who we work with. The output is an overall negative or positive score.
Prospective clients are assessed against the UN’s 17 SDGs as either destructive, negative, neutral or positive. (Whether wholly or in part, indirectly, or directly.)
Those with ‘negative’ points must make up for it for it with positive points.
Those with ‘destructive’ points are declined or referred to other agencies
We understand that our framework is subjective to a degree, which is why we’re constantly fine-tuning the way we come at it.
We also acknowledge the issues with the UN’s SDGs – they are seen by some as perpetuating structural oppression at a global scale, and by others as not really shifting the dial on anything (all talk no action). We use them as a general guide to assessing our clients rather than cherry picking good/bad things out of nowhere.
Through 2021-22 we ended up spending 12% (up YoY) of our time on ‘Good’, 52% on ‘Great’ (down YoY) and 36% on ‘Amazing’ (down YoY). Over the course of the year, this means that 88% of our clients received discounts, with the total amount of work discounted coming in at $255,188.
We also donated time to a range of projects but unfortunately track it, so we can’t say how much. Sorry world. Sorry, finance team.
All told, we’re pretty pleased with how we’ve fared, even though we’re not exactly on target. While we delivered much more discounted work than anticipated, which in turn made revenue up overall year on year, we were careful with our costs and broke even (which is our goal).
It’s important for us to know the impact we’re having on our clients’ businesses and their work. Here’s a few things we learned from our last client survey.
Setting a new benchmark in ethical banking, Bank Australia is a customer owned, B Corp-certified bank.
SDG 5 Gender Equality, SDG 7 Energy, SDG 8 Good work and economy, SDG 9 infrastructure and innovation, SDG 10 inequality (financial), SDG 11 Cities, SDG 13 Climate change, SDG 15 Forests and land, SDG 17 Promote SDGs.
Website: Set the strategic approach; customer and website data analysis; existing site audit and IA redesign; evaluated and sourced CMS, design and development partners; managed delivery to final launch and support.
Brand: Set new brand strategy and oversaw refresh of visual identity and development of new brand language, including sourcing of branding agency.
Marketing Automation: Audited and documented existing automations; set vision and roadmap for future automations; defined technical requirements; evaluated marketing automation system.
Shadow Boxer (Brand), Words For Things (Copy writing), Paper Giant (Web/UX Design), Portable (Web Development), Melorium (Analytics), Compelling Copy (SEO Copy), Webflow (CMS)
"Simon provided technical, strategic and management support on our website, automation and brand that helped the team move forward, solve tricky problems and deliver a better experience for customers."
- Nicole Hunter, Head of Marketing, Bank Australia
Jasper Coffee is a specialty coffee roaster and sustainability pioneer with certifications for organic, Fairtrade and carbon neutral.
SDG 12: Responsible consumption
Customer Research: Surveyed 1000+ and interviewed 7 coffee drinkers to uncover category insights, customer behaviour, brand perceptions and purchase drivers. The result was 3 clear target segments to focus on, grow and leave as secondary.
e-Commerce Growth and Brand Strategy: Growth strategy and pillars to get to $2 million in online sales inclusive of forecast calendar outlining tactical activity, budget, resourcing and sales targets. We also refined and clarified Jasper Coffee’s brand strategy in preparation for their visual identity refresh.
End-to-end Marketing: We act as Jasper Coffee’s marketing team – directing all strategic marketing activities, budget and implementation, from managing socials, emails, digital advertising, website CRO and their SEO agency, and running campaigns
Rooland (Design), Calibre 9 (SEO)
"The support we feel from the Harvey team feels good. Their collaborative approach makes it easy for us to focus on areas we hadn't previously thought of."
- Jessica Irvine, General Manager, Jasper Coffee
ATEC supports households across Asia and Africa to transition to modern, decarbonised cooking.
SDG 1: Poverty, SDG 2: Food, SDG 3: Health, SDG 5: Gender equality, SDG 7: Energy, SDG 8: Good work and economy, SDG 9: Infrastructure and innovation, SDG 10: Inequality (financial), SDG 13: Climate change, SDG 15: Forests and land, SDG 18: Promotes SDG
Digital Marketing Director: Simon sits on the global leadership team and is charged with building a lean digital-led marketing capability across local teams in Cambodia and Bangladesh. The team’s focus is on changing behaviour in developing markets, and activity includes website, lead form builds and Facebook advertising.
Global Brand Refresh: In 2021 we refreshed the ATEC brand to reposition ATEC as a world leading disruptor of modern clean cooking with the introduction of carbon credits to their clean-cooking products line. The work included a new brand and messaging guide, plus visual identity (logos, colours, fonts and so forth.)
James Cook (Visual Identity), Webflow (CMS), Hive Digital (SEO)
“Harvey helps our digital business dreams come true.” - Ben Jefferys, CEO, ATEC
King Pump (of Pteah Baitong) retails affordable portable solar powered water pumps for small-scale farmers across Cambodia.
SDG 2 Food, SDG 1 Health, SDG 6. Water and sanitation, SDG 7 Energy, SDG 9 Infrastructure and innovation, SDG 10 Inequality (financial), SDG 13 Climate change
Brand strategy, Visual Brand ID, CRM, Ads, Website
Brand Strategy: We set a brand strategy for the new brand ‘King Pump’ (pricing, messaging, audience, CVP), and developed a distinct visual identity and brand assets.
Website: Crafted and built a dual language website & conversion points.
Sales & CRM: We set up and integrated a CRM and ran social ads to reach our target audience.
Digital Advertising: Setup a digital advertising campaigns to drive high quality traffic, build brand and most importantly sales.
Jérémie Montessuis (Photography)
"I chose to work with Harvey because of their experience working with social businesses in emerging markets. They offered careful support and guidance throughout the whole project, which allowed me to get the most out of the learning opportunity.”
- Michael Papi, Managing Director, King Pump
All up, we worked with a balance of 15 returning and 15 new clients in 2021-22.
Returning
New
Harvey were able to distil in clear, concise language and engaging format complex concepts regarding social and structural issues and the theory of change.
- Bev Kliger, Chair, WIRE
“Harvey blew away our expectations when they agreed to assist WIRE with drafting out a 3 year strategic plan. They were incredibly thorough reading through key policy and project documents, considering the draft strategy that was dense and word heavy. Team Harvey were able to distil in clear, concise language and engaging format complex concepts regarding social and structural issues and the theory of change."
– Beverley Kliger, Chair, WIRE
We speak to the five areas of business that were particularly important this past 12 months, then one final wrap up on goals and intention-setting for 2022-23.
We spend a lot of time thinking about ways we can help create a sustainable future for our planet and the people on it. Businesses have the power to be a constructive or destructive force, which is the reason we’re selective about who we work with. By helping conscious businesses grow, we can help them increase their impact..
When taking on a client, we assess whether they contribute to one or more of the UN’s Sustainable Development Goals (SDGs).
If they’re destructive on any goal we won’t work with them. Simple. If they’re making real change for good we offer a low-bono rate, investing additional time into their business.
We acknowledge Aboriginal Traditional Owners of Country throughout Australia and pay respect to their cultures and Elders past and present.
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