Report #6 Clients | Harvey Stories

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Helping conscious businesses grow

We remained committed to our core purpose: unlocking the potential of the New Economy to leave behind a better world. This manifests in the types of clients we work with, and how we help them grow.

This year, we exceeded the impact level ‘amazing’ (our highest level of impact discounting), a couple of us had to do a fair bit of overtime, more than ever before, so we want to keep this balance in check.

We maintained a strong value for money (3 is about right; we hit 3.5) and client satisfaction (9.5 likely to recommend / NPS of 82) but fell short on our revenue target. See our goals and results here.

Jasper Coffee Shopify theme requirements. Image of the Juliet Blend coffee - one of the Jasper fan favourite blends

“The work was done efficiently and to a high standard. Feedback felt easy to give and was received well. It was very easy to work with the team. It felt like a lot of thought went into the work from Harvey, not just another job but something they wanted to do really well.”
— Jasper Trenfield, CEO, Jasper Coffee

Our purpose

Our clients help move the needle on some of the most pressing issues of our time through their work, either directly or indirectly. For clients scoring on impact, we offer 25% and 45% discounts. Sort of like mates rates.

Pixii’s period care products visual brand and collateral to support their national campaign to promote making period products free in workplaces and schools across the country. Image Financial Review online article coverage of the Pixii campaign

It works like this

We have a framework based on the UN's 17 Sustainable Development Goals (SDGs) to help us make informed and conscious decisions about who we work with. The output is an overall negative or positive score.

Step 1: UN SDG Rating

Prospective clients are assessed against the UN’s 17 SDGs as either destructive, negative, neutral or indirectly or directly tackling.

Step 2: Impact score calculated

Any ‘negative’ points must be balanced with positive points. Any ‘destructive’ ratings disqualify them from working with us.

Step 3: Impact discount level

Based on the prospective client’s points score, we decide their discount rate: Good (0% discount), Great (25% discount), Amazing (45% discount).

Our framework is subjective, which is why we’re constantly fine-tuning the way we come at it. We also acknowledge the issues with the UN’s SDGs – some see them as perpetuating structural oppression at a global scale, and others view them as not really shifting the dial on anything (all talk no action). We use them as a general guide to assessing our clients rather than cherry-picking good / bad things out of nowhere.

So, how did we do?

$543,108 discounts delivered

We’re proud of the amount of discounts we could offer this year, thanks to lean operations, however, it did put us under significant pressure. A couple of us had to do a fair bit of overtime, more than ever before, so we want to keep this balance in check.

Category	FY 23/24	24/25 Target	24/25 Actual
Good	17%	10%	6% (-7%)
Great	59%	65%	59% (+6%)
Amazing	24%	25%	34% (+11%)

How our clients feel about us

Do we meet or exceed clients' expectations? Are we delivering impact and good value for money? We survey our clients throughout the year & after projects to measure us on some key metrics.

Client Pixii launched their updated branding for office-based period products. We were lucky enough to have a care package sent from founders Dean and Nina. ‘’Thanks for all your work to help us shine!’

It’s important for us to know the impact we’re having on our clients’ businesses and their work. If you’re interested, here's the survey. We changed how we asked for feedback this year. We used to do it bi-annually. Now we do it monthly as projects meet milestones, sort of like a pulse check, so we can change and improve during a project, rather than after the fact.

Here are a few things we learned from the 11 responses from 16 brands over the year.

In 3 words or less: easy, open and passionate

Our clients have described us as people who are easy to work with, open, and genuinely passionate about what they do. Looks like we’re pretty consistent on these year on year, and we’re cool with that.

The brand strategy and design developed is a testimony to how well Simon and Susanna listened to the brief… the solution they arrived at is different, better and exciting. The strategy has helped us get laser focused and the brand design resonates perfectly with our new vision
— Kim Mickelburough, Founding Director, Chaulk

What is our value for money?

100% of our clients told us we were good value. 18.6% of those said we could charge more, and 0% said that we charged too much. We love this feedback, and want to maintain this high value-for-money rating with our lean and nimble team and no-nonsense marketing approach.

"We found Harvey to be very professional but with a heart to understand, support and enhance our business and know each of us personally. While they strove to get things done as efficiently as possible and gain the most impact for our business, they loved that they always seemed to take a genuine interest in us as people, as well as our vision and mission.”
—

Would you recommend Harvey?

Most would (or have) recommend us - our NPS (Net Promoter Score) sitting at 74 NPS (74% promoters, 26% neutral, 0% detractors).

Results form our survey on the likelihood to recommend Harvey

“From our initial discussion, you could tell – they are a great representation of a business that really does what they say they are going to do. Thank you particularly to Becky and Simon, who have been such a great sounding board throughout this process of creating our brand and marketing strategy. Their insights, professionalism, and genuine interest in our success have made a real difference.”
— Niki Panos, Chief of Operations CEO, Clean Focus
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Where we need to improve

Managing our enthusiasm to do good with trade offs that come with leaner budgets - we love a challenge and want to always progress the client’s impact and push our work up to the next level, but we need to get better at saying no sometimes and staving off some of our overruns.

Beyond thrilled with this client list

80% of our revenue came from 10 clients

All up, we worked with 17 returning and 12 new clients

4x B Corps, 4x NFPs and 10x Diverse Ownership, 1x Government

Building better eCommerce experiences — from strategy to scale

Over the past few years, we’ve deepened our focus and capability in eCommerce — particularly across Shopify and Webflow — blending strategy, design, development, and conversion optimisation to create high-performing digital retail experiences. These projects bring together the best of our team’s strengths: thoughtful UX and UI design, technical precision, and a data-driven approach to growth. Here are a few highlights.

Merry People on Shopify – UI/UX Design, Website Development, Data & Analytics

Making online shopping more merry

A global-ready Shopify rebuild for Merry People — streamlining shopping, boosting conversions, and equipping their team to scale with confidence. Video features home page uplifts: Continuous, small improvements to homepage panels and sections, always testing to see what drives results. Most recently, we’ve introduced a collections sliders that quickly introduce the range, and finding a balance between brand and product in the header. We’ve tested different ways of telling the founder story, highlighting product USPs, and surfacing UGC.

View case study →